Humans leave a great deal of digital traces every single day just like their physical traces (e.g. footprints in the sand, hair strands on the furniture, an art production like painting). Some of the ways we leave a record of information with the use of technologies include:
- Visible trace: profile pictures and data, photographs, Youtube comments, emails, blog posts, likes on social medial such as Facebook or Instagram, and Twitter posts.
- Invisible trace: records of online browsing (Google searches) and website visits, purchased items, geographical location, the device you are using, our movements, and phone calls.
Traces of our information put forward massive amounts of data about our lives for various purposes. For example, to create a profile of our interest is very valuable to advertisers and marketers. To be studied by social scientists for specific research, or to sold to other brokers or businesses.
11 Ways Your Online Data Is Being Used Right Now. Mental Floss. (2016, August 26). https://www.mentalfloss.com/article/84790/11-ways-your-online-data-being-used-right-now.
The Truth About Online Privacy: How Your Data is Collected, Shared, and Sold – Clearcode Blog. Clearcode. (2020, November 10). https://clearcode.cc/blog/online-privacy-user-data/.
What are digital traces? https://myshadow.org/digital-traces-content-and-metadata.
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