QTS_Unit 3_Question 1

A digital footprint – sometimes called a digital shadow or an electronic footprint – refers to the trail of data you leave when using the internet. It includes websites you visit, emails you send, and information you submit online. A digital footprint can be used to track a person’s online activities and devices. Internet users create their digital footprint either actively or passively.

* Digital footprint examples

An internet user could have hundreds of items form part of their digital footprint. Some of the ways in which users add to their digital footprint include:

Online shopping

– Making purchases from e-commerce websites

– Signing up for coupons or creating an account

– Downloading and using shopping apps

– Registering for brand newsletters

Online banking

– Using a mobile banking app

– Buying or selling stocks

– Subscribing to financial publications and blogs

– Opening a credit card account

Social media

– Using social media on your computer or devices

– Logging into other websites using your social media credentials

– Connecting with friends and contacts

– Sharing information, data, and photos with your connections

– Joining a dating site or app

Reading the news

– Subscribing to an online news source

– Viewing articles on a news app

– Signing up for a publication’s newsletter

– Reposting articles and information you read

Health and fitness

– Using fitness trackers

– Using apps to receive healthcare

– Registering your email address with a gym

– Subscribing to health and fitness blogs

* Active Electronic Footprint

Active digital footprint is data that you intend to submit online. It is created when a user’s personal data is actively released by them for the purpose of sharing information through websites and social networks such as Facebook, Instagram, Twitter.

– Sending an email to someone else, you are actively wanting the recipient to read the information you want to send.

– Agree to install cookies on your device when prompted by the browser.

– Posts on social networks such as Facebook, Instagram, Zalo,…

* Passive Electronic Footprint

Passive digital footprint is created when users’ data is collected silently without their knowledge. Information may be collected by technology companies, such as browsing data, IP addresses, purchase information, for advertising or customer profiling purposes and other purposes.

– When you visit a certain website, the server will collect your personal information, know your search history and will find the IP address on the device you are using. If you pay attention, you will see that after accessing these websites, using social networks or certain applications will show ads about the previous search content. Specifically, you go to Traveloka to view flight information or book tickets, about a day later on social networks you will see a lot of flight information or Traveloka ads on other applications such as the English app TFlat Dictionary such as.

– Or advertisers use your likes, shares and comments to profile you and to serve ads based on your needs and desires.




+ There are no comments

Add yours